Our Products

Best Sales Team App

Watch the video to know why Top Indian & Multi-National brands call it the "Best SFA Platform"

Retailer App - Channel KART

Are you ready for the Future of Sales? Connect your Retailers/Dealers for Real-Time Transactions & Engagement

Channel KART for Rural Distributors

Connect your Rural Distributors with Mobile based, low cost DMS for Primary & Secondary Sales.


Working with top brands

Louise Phlillipe
Van Heusen
Hero Cycles
JK Helene Curtis
Ruchi Soya
Peter England
Allen Solly
American Standard


Fourth Industrial Revolution
Apr 0
Apr 0

Are you preparing your company to lead in the #FourthIndustrialRevolution??

– MAY BE, if you have started understanding #ArtificalIntelligence and its impact on your business and industry. – YES, if you know #ArtificalIntelligence and have already started investing time and resources. – NO, if you think it is some technology thing which your CIO or CTO needs to figure out. “Everything invented in the past […]

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Customer Success - Britannia
Apr 0
Apr 0

3 Reasons why you must celebrate #CustomerSuccess !!

1) You can only celebrate if it is a ‘success’, not just after the success of selling it! 2) Customer defines the ‘success’, not you or your team working in the function or on the project! 3) Customer will call it a success only if it impacts their business over a sustained period of time […]

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Oct 1
Oct 1

Death of Sales Force Automation Apps, as we know it !!

Are you still using an Order Collection app? Like the typical SFA Apps that just automate transactions??” Most likely your answer is going to be a cautious yes. After all that’s what has been the technology benchmark for SFA, even if you are among the top 10% companies who lead industry best practices. Unfortunately, enterprise […]

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Featured Video Play Icon
Sep 2
Sep 2

Connecting your rural distributors

Connecting the rural distributors is a big challenge even for frontline FMCG companies because of the last mile issues. With Applicate’s Channel Kart, you can now connect your rural distributors in less than 5 minutes!

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Our Team

Number of Users
Delighted Customers
People working with love
Across Industries

About Us

Applicate is a Sales-Tech company with ready to deploy cloud based solutions across roles, functions and channels that drive sales and revenue for an organization. We have developed some of the most amazing solutions for Sales Force Automation (SFA) and Distribution Management Solution (DMS). Our latest innovation is Channel Kart, a mobile based platform for connecting Retailers, Dealers, Distributors, Service Partners and all such Channel Partners of a company, for real-time Transaction and Engagement.
  • 2014

    Born in July 2014

    Applicate was started with a small team and a big idea!

  • 2014

    Moved from a 'Garage' to a proper office in October 2014

    Right after our inception we signed up a few clients and moved to a proper office

  • 2015

    Gurgaon office starts!

    As our clientele grew, we opened our Gurgaon office for better coordination and support in North India

  • 2016

    More than 28 customers depend on us for sales tech!

    We are working with more than 28 customers across industry verticals. The big idea is beginning to take shape!