Here is to the Industry Thought Leaders and Innovators who shaped us !!

The people who believed in us. The people who trusted us with their business. People who admired us for living up to their expectations. And the people who inspired us to keep pushing forward.

We express our deepest gratitude to all the customers and Industry leaders, who made us a part of their vision.

Future of Sales @ AI is Here !!

AI is already creating an extraordinary and unfair competitive advantage for the companies investing in this future defining technology.

Sales Teams empowered with AI, will perform at a SPEED and SCALE impossible to match by human efforts !!

‘Sellina’ is an intelligent machine, powered by the human-like neural network, and trained on 1000s of sales scenarios

Advanced AI Engine

Our AI architecture consists of deep neural networks that give our products human like intelligence.

Psychological inputs

Trained in Organisational Psychology, our systems understand people, processes & behaviour.

Seamless Integration

ERP/HRMS/CMS/SFA/LMS Our team's expertise ensure seamless integration with any data base.

ML based Personalization

Advanced ML systems enable our products to predict what the user wants ever before asking

Database Security

We comply with the highest level of security standards, certified by international security audits.

Domain Expertise

Our products have been designed by domain experts in Sales, HR, & technology to deliver maximum value.

Our core automation Sales-Tech Platform

First & only revenue driving automation platform that works across Roles, functions, and Channels

Hire World’s First AI Supervisor ‘Sellina’ !

Now your Supervisors can handle 3 times more Sales Reps.

And Sales Reps can;

  • Visit double the no of outlets
  • Bill 50% more outlets every day
  • Sell Premium Products in 3 times more outlets.


Welcome to the Future of Sales @ AI !

Working With Top Brands


It took me 5 minutes to decide, the solution appeared to be so exciting and relevant to our business needs. The knowledge and experience of the Applicate Team in the domain of sales, marketing and distribution makes it a ready to implement solution rather than a technology product. I compliment them for creating such a relevant product.

Pankaj Munjal

Co-Chairman & Managing Director - Hero Cycles

A strong solution for Team Effectiveness and Productivity is a crying need in today’s cut-throat environment. Organizations are investing in Sales Force Automation, but this platform takes it to the next level. It demonstrates the transition from just automation to on-ground effectiveness in the most simple and elegant way. The ease of use and access makes it a must-have product for any ambitious Sales Organization.

Vishal Chaddha

Head Media Marketing - HT Media Ltd

The application is well organized and focused on tracking in-store execution. The domain experience of the team shows in the comprehensiveness of the features and it’s intuitive and ready to go feel. We are going ahead with a pilot.

Kenny Abraham

Sales Director - Kellogg's

Applicate is the leading provider of sales automation solution with state of art technology. The product features and the technology roadmap which has been planned is significantly superior to any alternate product available in the market. Applicate is already using Artificial Intelligence in their solution, which can further enhance productivity of the sales team of Raymond.

Sudhanshu Pokhriyal

President Textiles -Raymond

We Partnered with Applicate for our Key SFA project ‘Rural Sales Automation’. The project has already been successfully implemented. Now, We have started working on adding AI capabilities in our Sales Automation with Applicate’s AI Sales Assistant ‘Sellina’. The AI Sales Assistant ‘Sellina’ is unique in Tackling most of the inherent challenges related to driving sales and execution.

Basant Kr Chaturvedi

Associate Director - Information and Communication Technology Perfetti

When we saw ‘Store CONNECT’ for the first time, l was amazed to see that it addressed almost all the issue that we were struggling with. It appeared as if we made a wish list of improving our Store level Execution and someone made it happen without asking for it. Actually, the domain knowledge and expertise which Applicate brings to the table, differentiates them from any other company in this field.

Veenesh Priyadarshi

Associate Director - Modern Trade And Alternative Channels, India & South Asia

Moon : Making HR more human

Its all about People, Isn’t it? Their Attitude, Knowledge, Skill, Performance, Passion, and Motivation shapes an Organization.

Imagine, if each person has a dedicated Personal Assistant. Yes, that’s precisely what I do. I am a 24×7 dedicated A.I Assistant for each employee.

Proud to Say


Number of Users




Team Strength


Across Industries