First and the only Sales-Tech Platform powered with AI. Next Gen Apps for Sales Team (SFA), Modern Trade, Merchandising and Distributors (DMS), and Retailers and Rural Distributors powered by Sales BOT.

Sales BOT

First AI Sales BOT - AI Sales Expert ‘Sellina,’. Born from the fusion of Sales and Artificial Intelligence (AI). Sales BOT does all the logical and repeatable tasks in Sales and After Sales Support better than any human !!

Marketing BOT

Customised BOT as per your Brand Persona - [brand] BOT for Consumer/Customer engagement and Support .


Working with top brands

Louise Phlillipe
Van Heusen
Hero Cycles
JK Helene Curtis
Ruchi Soya
Peter England
Allen Solly
American Standard
Ambuja Cement
US Polo


Apr 2
Apr 2

Are you preparing your company to lead in the #FourthIndustrialRevolution??

– MAY BE, if you have started understanding #ArtificalIntelligence and its impact on your business and industry. – YES, if you know #ArtificalIntelligence and have already started investing time and resources. – NO, if you think it is some technology thing which your CIO or CTO needs to figure out. “Everything invented in the past […]

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Jun 21
Jun 21

Man Vs Machine: AI Sales BOT is here!!

Man Vs Machine debate has finally come out from science fiction to reality! Humanity has never seen technology creating such unprecedented excitement and scare, hope and despair, belief and disbelief, all at the same time ever in the history of mankind. While AI is creating ripples in every part of the business, innovation, and life, […]

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Jun 1
Jun 1

How AI for Sales is transforming SFA !!

  ‘Arvind Brands’ partners with Bangalore based Sales Tech Start-up ‘Applicate’ to empower its sales team with the next generation sales-tech. This partnership for US Polo, Hanse, Arrow and other brands of Arvind, consolidates Applicate’s position in consumer goods industry as a leading Sales-Tech company. Applicate is already working with many top global and Indian […]

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Apr 1
Apr 1

3 Reasons why you must celebrate #CustomerSuccess !!

1) You can only celebrate if it is a ‘success’, not just after the success of selling it! 2) Customer defines the ‘success’, not you or your team working in the function or on the project! 3) Customer will call it a success only if it impacts their business over a sustained period of time […]

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Our Team

Number of Users
Delighted Customers
People working with love
Across Industries

About Us

We are inspired by the possibilities of applying technology to our passion for Sales, giving the combination a unique name ‘Applicate’. We did not invent SFA, we entered an already crowded market. But we definitely differentiated it enough with many innovative solutions and features, redefining the space as Sales-Tech. Having mastered the art (of applying technology to our passion for Sales), now we are inventing some of the most amazing solutions, powered with Artificial intelligence, that will define the ‘Future of Sales’!!
  • 2014

    The idea took a shape in July 2014

    We started ‘Applicate’ with a small Team and a Big Dream !

  • 2014

    Our Passion for ‘Sales’ shaped products that got us name and customers, some of the top brands.

    The team started to grow, we moved from a ‘Garage’ to an Office in Bangalore !

  • 2015

    We created the first ‘Sales-Tech Platform’, with ready to deploy apps for all the revenue driving functions

    One platform for Sales Team Productivity (SFA), Modern Trade Execution, Merchandising, Distributors (DMS) and Retailers.

  • 2015

    Our customer list started to grow and the team got bigger. Started Gurgaon Office !

    Our unique platform and differentiated products got us new customers and new projects from each of our existing customers .

  • 2016

    We created ‘Channel KART’ to address one of the biggest gaps in Sales !

    Connecting companies with their Retailers/Dealers for real-time transaction and engagement.

  • 2017

    Its 3 years now ! Driven by boundless passion and ever increasing expertise, celebrating ‘customer success’ on the way, the team is ready for defining the ‘FUTURE OF SALES’ !!

  • 2017

    Applicate transforms itself as ApplicateAI, applying AI to Sales-Tech, defining the Future of Sales !!

    A big step towards our Big Dream of becoming the Best Sales-Tech Company. Created first Digital Sales Expert – ‘Sellina’ for sales and [brand] BOT for marketing.

  • 2020

    Driven by our Big Dream, to be the Best Sales-Tech Company in the world, working @ Future of Sales = AI !!