Retailers & Dealers are the last-mile connect in driving the growth of a company. But, the last-mile has been the most disconnected since decades. It still takes weeks to reach and communicate to the retailer about pricing, trade promotions, new products etc with multiple layers of physical interaction in between. Time has come, technology will permanently […]

As the technology paradigm is changing from Mobile First to ‘AI First’, most of the companies that lead industry best practices and technology are upgrading their Sales-Tech platforms with the ‘Future Ready’ products. Whirlpool, one of the world’s largest manufacturers and marketers of Home Appliances has awarded its sales automation project to transform the productivity of […]

As the technology paradigm is changing from Mobile First to ‘AI First’, most of the companies that lead industry best practices and technology are upgrading their Sales-Tech platforms with the ‘Future Ready’ products. Perfetti Van Melle, one of the world’s largest manufacturers and distributors of confectionery and chewing gums (Center Fresh, Alpenliebe, Mentos, Happydent, Chlor-mint) […]

    Why Patanjali is DIFFERENT ?? A few weeks back, we were invited by Patanjali to their HQ in Haridwar. They were keen to explore our Next Gen Sales-Tech Solutions powered by Artificial Intelligence. We met with all the key stakeholders over a couple of visits. Having worked with large corporates for over 18 […]

‘AI for Sales’ is here, defining the future of sales. It’s time to power your SFA with AI. If you are using any SFA App, you must experience the power of AI for Sales. An AI Sales BOT can transform your SFA into a super intelligent machine. It can simultaneously supervise 1000s of sales people, ensure daily discipline, […]

You are losing 10-15% of your Sales every day, I bet !! How? If you are using any Sales Force Automation (SFA) app, just try and get these 5 data points for any specific working day randomly. How many people in your field sales team (sales reps) who generate daily orders from the retailers are absent? How […]

Intelligent Machines have come out from science fiction to reality. BOTs and Chatbots powered with AI and Machine learning are redefining all the business functions and rules in ways never imagined before. With 24×7 real-time interaction, one on one personalized engagement and super human like intelligence, a customized Enterprise AI Assistant for your entire organization […]

Man Vs Machine debate has finally come out from science fiction to reality! Humanity has never seen technology creating such unprecedented excitement and scare, hope and despair, belief and disbelief, all at the same time ever in the history of mankind. While AI is creating ripples in every part of the business, innovation, and life, […]

  ‘Arvind Brands’ partners with Bangalore based Sales Tech Start-up ‘Applicate’ to empower its sales team with the next generation sales-tech. This partnership for US Polo, Hanse, Arrow and other brands of Arvind, consolidates Applicate’s position in consumer goods industry as a leading Sales-Tech company. Applicate is already working with many top global and Indian […]

– MAY BE, if you have started understanding #ArtificalIntelligence and its impact on your business and industry. – YES, if you know #ArtificalIntelligence and have already started investing time and resources. – NO, if you think it is some technology thing which your CIO or CTO needs to figure out. “Everything invented in the past […]

1) You can only celebrate if it is a ‘success’, not just after the success of selling it! 2) Customer defines the ‘success’, not you or your team working in the function or on the project! 3) Customer will call it a success only if it impacts their business over a sustained period of time […]

Are you still using an Order Collection app? Like the typical SFA Apps that just automate transactions??” Most likely your answer is going to be a cautious yes. After all, that’s what has been the technology benchmark for SFA, even if you are among the top 10% companies who lead industry best practices. Unfortunately, enterprise […]

Connecting the rural distributors is a big challenge even for frontline FMCG companies because of the last mile issues. With Applicate’s Channel Kart, you can now connect your rural distributors in less than 5 minutes!

Are you ready for the Future of Sales? “In the next 3-5 years, Retailers and Dealers of consumer goods companies will do most of their transaction and engagement thru Mobile Apps. In this paradigm shift, Market leadership of traditional companies will be challenged by the companies adopting and leading traditional businesses with the exponential power […]